Social Followers
Daily audience counts across 9 platforms: follower or subscriber counts on a company-linked account, plus Stocktwits, which counts cashtag watchers and needs no mapped handle. All metrics are returned by the GET /api/social/{platform}/{ticker} endpoints as part of the SocialDataPoint schema under the unified followers key; see the API Reference for the full schema and per-platform availability matrix.
Follower metrics are level snapshots collected once per day. Each data point represents the total cumulative follower count at the time of collection, not a daily delta. For collection frequency and history start dates, see Collection & Freshness.
Platform-Specific Mapping
All platforms use the unified followers response key. This table shows the metric description for each platform:
| Platform | Response Field | Description |
|---|---|---|
followers | Follower count | |
followers | Page like count | |
| X (Twitter) | followers | Follower count |
| Threads | followers | Follower count |
| TikTok | followers | Follower count |
followers | Follower count | |
| YouTube | followers | Subscriber count |
followers | Subreddit member count | |
| Stocktwits | followers | Cashtag watcher count |
Variable Definitions
| Variable Name | Type | Allowed Values | Definition | Description |
|---|---|---|---|---|
followers (Instagram) | integer | Non-negative integer | The total number of Instagram accounts following the entity's official Instagram profile | Collected as a daily snapshot from the entity's public Instagram profile. Mapped via the entity's instagram handle in the Knowledge Graph. History begins 2018-10-30. |
followers (X) | integer | Non-negative integer | The total number of X (formerly Twitter) accounts following the entity's official X profile | Collected as a daily snapshot from the entity's public X profile. Mapped via the entity's x handle in the Knowledge Graph. History begins 2020-10-25. Available for ~2,165 companies. |
followers (Facebook) | integer | Non-negative integer | The total number of fans (page likes) on the entity's official Facebook page | Returned as followers in the API. Represents Facebook page likes ("people who like this"). Mapped via the entity's facebook page ID in the Knowledge Graph. History begins 2020-11-07. Available for ~1,841 companies. |
followers (Threads) | integer | Non-negative integer | The total number of Threads accounts following the entity's official Threads profile | Threads is Meta's text-based social platform. Mapped via the entity's threads handle in the Knowledge Graph. History begins 2023-07-06. |
followers (TikTok) | integer | Non-negative integer | The total number of TikTok accounts following the entity's official TikTok profile | Collected as a daily snapshot. Mapped via the entity's tiktok handle in the Knowledge Graph. History begins 2021-02-21. Currently mapped for ~286 companies, primarily consumer-facing brands. |
followers (Pinterest) | integer | Non-negative integer | The total number of Pinterest accounts following the entity's official Pinterest profile | Collected as a daily snapshot. Mapped via the entity's pinterest handle in the Knowledge Graph. History begins 2021-11-09. |
followers (YouTube) | integer | Non-negative integer | The total number of YouTube accounts subscribed to the entity's official YouTube channel | Returned as followers in the API. YouTube may round counts for large channels. Mapped via the entity's youtube channel in the Knowledge Graph. History begins 2020-04-05. Available for ~1,422 companies. |
followers (Reddit) | integer | Non-negative integer | The total number of Reddit accounts subscribed to the entity's official or primary subreddit | Returned as followers in the API. Represents the subreddit's member count. Mapped via the entity's reddit subreddit name in the Knowledge Graph. History begins 2018-10-30. Currently mapped for ~173 companies. |
followers (Stocktwits) | integer | Non-negative integer | The number of Stocktwits users watching the entity's cashtag | Returned as followers in the API. This is a watcher count on the symbol rather than a follower count on an account, so it needs no handle mapping: Stocktwits is keyed by cashtag (the ticker itself) and coverage spans essentially the whole active catalog. History begins 2021-05-13. |
All platforms return audience size under the unified followers key. Facebook page likes, YouTube and Reddit subscriber counts, and Stocktwits cashtag watchers are all included under this field for consistent cross-platform comparison. They are not the same kind of quantity, so treat each as a within-platform time series rather than comparing absolute values across platforms.
Common Characteristics
All follower variables share these properties:
- Nullable: Field is omitted from the response when no data is available for a given date
- Monotonic tendency: Follower counts generally increase over time but can decrease (unfollows, account purges, platform corrections)
- Levels, not changes: Each value is an absolute count, not a daily change -- compute deltas by differencing consecutive days
- Time zone: Daily snapshots use
America/Los_Angelesday boundaries (see Collection & Freshness) - Platform dependency: A value is only available if the entity has a mapped handle for that platform (check via
GET /api/entities/{ticker})