Social Followers
Daily follower counts for company-linked social accounts across 8 platforms. All metrics are returned by the GET /api/social/{platform}/{ticker} endpoints as part of the SocialDataPoint schema under the unified followers key.
Follower metrics are point-in-time snapshots collected once per day. Each data point represents the total cumulative follower count at the time of collection, not a daily delta. For collection frequency and history start dates, see Collection & Freshness.
Platform-Specific Mapping
All platforms use the unified followers response key. This table shows the metric description for each platform:
| Platform | Response Field | Description |
|---|---|---|
followers | Follower count | |
followers | Follower count | |
| X (Twitter) | followers | Follower count |
| Threads | followers | Follower count |
| TikTok | followers | Follower count |
followers | Follower count | |
| YouTube | followers | Follower count |
followers | Follower count | |
| Stocktwits | followers | Follower count |
Variable Definitions
| Variable Name | Type | Allowed Values | Definition | Description |
|---|---|---|---|---|
followers (Instagram) | integer | 0 -- 394,962,627 | The total number of Instagram accounts following the entity's official Instagram profile | Collected as a daily snapshot from the entity's public Instagram profile. Mapped via the entity's instagram handle in the Knowledge Graph. History begins 2018-10-30. |
followers (X) | integer | 0 -- 55,402,188 | The total number of X (formerly Twitter) accounts following the entity's official X profile | Collected as a daily snapshot from the entity's public X profile. Mapped via the entity's x handle in the Knowledge Graph. History begins 2020-10-25. Available for ~1,897 companies. |
followers (Facebook) | integer | 0 -- 185,392,465 | The total number of fans (page likes) on the entity's official Facebook page | Returned as followers in the API. Represents Facebook page likes ("people who like this"). Mapped via the entity's facebook page ID in the Knowledge Graph. History begins 2020-11-07. Available for ~1,649 companies. |
followers (Threads) | integer | 0 -- 14,800,000 | The total number of Threads accounts following the entity's official Threads profile | Threads is Meta's text-based social platform launched in July 2023. Mapped via the entity's threads handle in the Knowledge Graph. History begins 2023-07-02. |
followers (TikTok) | integer | 0 -- 50,800,000 | The total number of TikTok accounts following the entity's official TikTok profile | Collected as a daily snapshot. Mapped via the entity's tiktok handle in the Knowledge Graph. History begins 2021-02-21. Currently mapped for ~273 companies, primarily consumer-facing brands. |
followers (Pinterest) | integer | 0 -- 35,975,344 | The total number of Pinterest accounts following the entity's official Pinterest profile | Collected as a daily snapshot. Mapped via the entity's pinterest handle in the Knowledge Graph. History begins 2021-11-09. |
followers (YouTube) | integer | 0 -- 112,000,000 | The total number of YouTube accounts subscribed to the entity's official YouTube channel | Returned as followers in the API. YouTube may round counts for large channels. Mapped via the entity's youtube channel in the Knowledge Graph. History begins 2020-04-05. Available for ~1,315 companies. |
followers (Reddit) | integer | 0 -- 8,084,534 | The total number of Reddit accounts subscribed to the entity's official or primary subreddit | Returned as followers in the API. Represents the subreddit's member count. Mapped via the entity's reddit subreddit name in the Knowledge Graph. History begins 2018-10-30. Currently mapped for ~139 companies. |
All platforms return audience size under the unified followers key. Facebook page likes and YouTube/Reddit subscriber counts are included under this field for consistent cross-platform comparison.
Common Characteristics
All follower variables share these properties:
- Nullable: Field is omitted from the response when no data is available for a given date
- Monotonic tendency: Follower counts generally increase over time but can decrease (unfollows, account purges, platform corrections)
- Point-in-time: Each value is an absolute count, not a daily change -- compute deltas by differencing consecutive days
- Time zone: Daily snapshots use
America/Los_Angelesday boundaries (see Collection & Freshness) - Platform dependency: A value is only available if the entity has a mapped handle for that platform (check via
GET /api/entities/{ticker})